whitelabel

Also known as: white-label, white label

Reselling a service under your own brand, your logo, your domain, your customer-facing identity, with the underlying vendor invisible.

Whitelabel is what lets an MSP present a vendor product as part of its own service. The vendor provides the platform; the MSP provides the brand. Customers see “filtering by Acme MSP” rather than “filtering by Vendor X.”

For DNSFilter that includes a custom dashboard subdomain (e.g. filtering.yourdomain.com), brand-replaced alert and notification emails, and per-customer block-page logos. It’s a partner-account feature, opt-in at signup, and one of the standard reasons MSPs choose DNSFilter over more direct-to-customer competitors.